📬

Marketing campaign

Status

In Progress

Owner

Sohrab Amin

Dates

2023/04/24 → 2023/05/07

Blocked By

Research study

Is Blocking

Website redesign

Priority

Low

Summary

The marketing campaign is in progress, with a focus on improving mobile performance through native components on iOS and Android. Last year's efforts resulted in reduced page load times and increased mobile usage.

2 more properties

About this project

Last year, the team prioritized mobile performance, and successfully reduced page load times by 50%. This directly correlated with increased mobile usage, and more positive app store reviews.

This quarter, the mobile team is doubling down on performance, and investing in more native components across iOS and Android.