.png&collectionId=9bde7146-cc8f-436d-9b3f-bec04ec26395)
Introduction / Product Brief
"ARI-Gym CoreFitBall" was a project we started to help people easily integrate the benefits of a gym ball into their daily lives. In the initial stage of the product development, we had the idea of connecting a gym ball to a plate-shaped base.
As the product was improved, the shape of the base was changed of that of a chair and PP materials were used instead of steel, to make it safe for all users.
In order to increase the durability and prevent distortion of the PP material base stand, we added additional support structure.
Our final model of the CoreFitBall Pro encompasses all of our hard work into making it a product that people can truly use with confidence.
Differentiation
Our team values the user’s safety above anything else; we ensured the use of top-quality, eco-friendly materials for each part of the product. We take great pride in the fact that our supporters will be able to use our product worry-free.
We’ve worked efficiently to design a product that would bring true, meaningful value to our customers. We’ve done our due diligence by collaborating with field professionals such as rehabilitation professors and fitness experts and implemented their professional opinion into our product.
Although it was a tedious process, we have successfully developed a product that works exactly as advertised and that has received positive feedback every step of the way, each time we’ve had the opportunity to present our product to the public.